Aviation market it’s very competitive and Airlines are making the biggest efforts to create distinctive values that attract passengers and create brand awareness.
One of the most effective forms to create brand awareness is the flight attendants uniforms. We can easily identify the airline as soon as we cabin crew member walk through the airport terminal.
Being aware that the airline crew uniform is one of the most important pieces of brand identification, airlines have been doing significant investments on it. The flight attendant uniforms became a fashion piece and in the last few years the glamour of the uniforms from the 60’s has been recuperated with the cooperation of some of the most well known fashion designers. Everything from the colour to the fabric is carefully thought out to generate a distinguished image.
Although airlines are presenting beautiful fashion uniforms sometimes they are not comfortable and practical enough to airline crew develop their activities. Some flight attendants complaint that fashion designers don’t always care with the practicality and functionality for the job. Tight and short pieces are not ideal for the job. The cabin crew shoes are also one of the primary complaints since the lack of comfort is a common situation.
What do you think? Are you happy with your uniform?